We are taking a little break from the tactical side of Amazon Ads this week and looking at one of, if not, 'the' most important tool in your Amazon Ads belt; mindset. Without this, your Amazon Ads are going to become a frustration that you'd just rather not deal with; you'll make poor decisions when working on your Ads and drive your results into the ground.

With a good mindset, however, you will always see opportunity with your Amazon Ads and will make strategic decisions with confidence.

WHAT YOU'LL LEARN

• The most important internal tool you need to run successful Amazon Ads
• Acting on emotions rather than strategy – and which one wins. Always.
• The biggest lesson I've learned from running thousands of Amazon Ads Campaigns
• How to accept that you are not in full control of your Amazon Ads
• How long you should leave Amazon Ads to run untouched when first launching
• Amazon Ads Attribution and Big-Picture-Thinking
• And so much more...

RESOURCES

• Your FREE Amazon Ads Tool: Amazon Ads Targeting and Tracking Tool
• Amazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)
• Work With Matt One-on-One: Author Ads Management
• Email Matt: matt@matthewjholmes.com